Google’s recent unveiling of Project Mariner is more than just a technical milestone—it’s a harbinger of how user experiences (UX) and user testing will evolve in the face of AI-driven web navigation.
First impressions online are made in just a few seconds, so nailing your web design is crucial. Among the many elements to play with, one stands out for its universal appeal and psychological impact:
The term ‘usability hygiene’ was firstly introduced by Google in the context of the basics that need to be addressed in order to prevent user frustration.In this article we will look at six key areas
But first, we will explore what UX research is and how it can give you valuable tools. Then we will analyze why user research is an ongoing, dynamic process.By the end of this 5-minute read, you will
The checkout experience is arguably the most crucial aspect of your online store. Any hiccups and the customer could get distracted, disappointed, or leave—outing your company (that pays your salary)
In recent years, the minimalist trend has taken over the design world. Sleek, clean layouts have become synonymous with good design, and the simplest solutions are often the most highly praised.Within
[“Shopify is one of the most well-known and widely used e-commerce platforms on the web. Merchants from all industries can easily use it to sell their products or services online. The platform current
Almost two decades ago Steve Krug first advised us not to make users think. Today designers strive to create experiences that require no extra effort on the user’s part.Frictionless interaction has be
When it comes to compliance, website developers need to keep their eyes on more than just ADA regulations and Section 508. Privacy laws are a big consideration and decisions on how to build privacy in
So what does psychology have to do with it? When it comes to user experience, almost everything.With so many device types and sizes and so many different ways to design websites for those devices, the
Here’s why I ask this:As a consumer, it’s so rare that your only interaction with a brand is through its website. Take an ecommerce site, for example. You buy a product from it, and then what happens?
In the past, fantastic web design was a simple business. All you had to do was ensure that the design looked good in Internet Explorer or Netscape, and your job was pretty much done. Some designers ev
